About
me.
I am Siddharth, and I am a digital product designer who focuses on making designs that are user centered, data driven, and business focused.
I have been involved in many stages of product delivery, from working on 0–1 products to scaling up features for SaaS companies.
I work best with companies and people who share my goals and objectives, like delighting users, making products that everyone can use, and having a positive outlook on people and work.
What I work on
Growth Design
Market Research
User Research
Visual
Design
Graphic Design
Marketing
Design
Experience
MeetoverCoffee
Founder | April 2025 - Present
Building MeetOverCoffee, a real-world social product that helps people meet over coffee through curated matching, focused on genuine connection, not dating or networking.
Kong
Senior Product Designer - Growth | Jul 2022 - Present
Leading growth design across acquisition, activation, adoption, and conversion to improve time-to-value and core business metrics.
Postman
Senior Product Designer - Growth | Jul 2022 - Present
Drove growth experiments across onboarding, activation, and monetization to improve product adoption and conversion.
HackerRank
Product Designer II | Jan 2020 - Jul 2022
Led a 6-person team and launched experimental products used by 100,000+ developers and hiring teams.
Codeuino Open Source Community
Design Lead | Oct 2019 - Jul 2022
Led end-to-end design for 20+ open source communities, improving developer productivity and community program outcomes.
Education
Indian Institute of Information
Technology, Allahabad
Bachelor’s in Information Technology